Momentive Launches Ideas Screen –


SAN MATEO, Calif., May 10, 2022 (GLOBE NEWSWIRE) — momentary ( MNTV), a leader in agile experience management and creator of SurveyMonkey, today announced the availability of Screening of ideas, a new insights solution for concept and creative testing. The solution is designed to provide rapid, AI-powered insights into early-stage ideas, claims, or concepts so that product and marketing professionals can test the relevance and effectiveness of ideas before proceeding. invest in further development.

Idea Screening incorporates industry-proven research methodology with the momentary panel so that users can quickly validate a large number of stimuli with hard-to-reach target audiences. Automated analysis tools, such as dashboards with statistical analysis and AI-powered insights, help identify the best ideas quickly. Its intuitive user interface allows for quick, guided project setup, and its automated analysis features enable quick identification of information, without the need to be a research expert. Unlike current offerings from traditional agencies, which can be slow and expensive, Idea Screening brings the same robust methodology to an agile software solution, reducing the time and cost of information gathering.

Key benefits include:

  • Insight Acceleration:
    • Users can deploy in hours with guided self-service setup or launch with help from our success and services team.
    • Key driver analysis and AI-powered insights instantly surface strengths and opportunities for improvement, without having to spend valuable time manually analyzing results.
    • Analytics features such as dashboards with statistical tests, word clouds, crosstabs, filters, and presentation-ready deliverables provide users with high-level and detailed insights even with size limited sample.
  • Integrated know-how:
    • The built-in sequential monadic search methodology and best practices provide an industry-proven search design without the need for users to have deep search expertise.
  • High quality global data:
    • Reliable, high-quality and well-known data is available through the global network momentary panel, allowing users to reach broad or niche audiences for B2B or B2C needs.
    • Includes global reach through a panel of over 175 million people in over 130 countries, and also offers translation services to localize research for relevant audiences.
  • Flexibility:
    • Includes the ability to test up to 20 stimuli of any type, including video, text or image.
    • Allows users to choose from a large set of attributes or add custom attributes to test multiple stimuli.
    • Gives users the ability to choose the number of stimuli each respondent is exposed to.
  • Profitability:
    • The built-in sequential monadic methodology provides a cost-effective way to test more stimuli, especially for larger studies.

“Developing designs and products that don’t fit the market is a costly and time-consuming mistake to make. Validating ideas with data before the development stage is key to ensuring success. However, data has been difficult to collect when you’re still in a divergent thinking phase – before you’ve even decided on the name, logo or design to test,” said Priyanka Carr, COO of Momentive. “Idea Screening fills this need by enabling users to quickly identify the strongest, market-moving ideas at the earliest stage of development, enabling them to create products and campaigns with confidence that they will resonate in the market.”

To learn more about the selection of ideas, please visit:

For more information about Momentive and its comprehensive suite of agile experience management solutions, please visit:

About Momentive
Momentive (MNTV—creator of SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including SurveyMonkey and Momentif brand and market analysis solutions, empowering decision makers from 345,000 organizations worldwide to shape exceptional experiences. Millions of users rely on Momentive to power market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company’s vision is to raise the bar for human experiences by amplifying individual voices. Learn more about



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