PURINA AND REDROVER AWARD FOUR NEW PURPLE LEASH PROJECT GRANTS TO CONTINUE SUPPORT FOR SURVIVORS OF DOMESTIC VIOLENCE WITH PETS

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More … than $150,000 of funding will benefit the shelters of Missouri, Rhode Island, California and Florida

ST. LOUIS, September 7, 2022 /PRNewswire/ — Purina and the nonprofit RedRover have awarded four new Project Purple Leash grants to help domestic violence shelters complete pet-friendly renovations. Recent grant recipients include Finding Grace Ministries in Jefferson County, Missouri; Women’s Resource Center Newport County, Rhode Island; Monarch Services – Monarca Services in Santa Cruz County, California and Seminole County Victims’ Rights Coalition Inc. Seminole County, Florida. Funding will provide pet-friendly upgrades and resources for domestic violence survivors and their pets at each shelter, including safe pet housing, veterinary care, outdoor pet play areas pets and supplies.

Together, through Project Purple Leash, Purina and RedRover are working to help domestic violence shelters across the country accept pets so that survivors and their pets can escape abuse and heal together. Currently, only about 15% of shelters for victims of domestic violence United States allow pets.

“Almost half of all domestic violence survivors will delay leaving their abuser if they can’t bring their pet with them, which is a choice no one should have to make,” said Nina Leigh Kruger, CEO and President of Purina. “Fortunately, the number of resources to help survivors and their four-legged family members escape abuse and heal together grows every day, and Purina is honored to help lead the charge alongside our partners in RedRover to make more resources available including pets.”

Since the establishment of the Purple Leash Project in 2019, Purina has provided over $1 million in funding and is working with RedRover to help ensure that at least 25% of domestic violence shelters accept pets by 2025. To date, 34 grants totaling $701,850 have now been donated to domestic violence shelters across the United States by Purina, providing thousands of safe nights for survivors with pets.

Each shelter beneficiary will use Project Purple Leash grants to fund projects and services unique to the needs of their location:

  • Find Grace Ministries in Jefferson County, Missouri will receive $60,000 build outdoor playgrounds on site. Additional funds will support the installation of pet-friendly flooring and door scratch guards as well as pet supplies and veterinary care.
  • Women’s Resource Center in Newport County, Rhode Island will receive $40,000 to build play areas for dogs and a “catio” – an enclosed patio for cats. The remaining funds will go towards the installation of a fence.
  • Monarch Services – Monarca Services in Santa Cruz County, California will receive $33,400, which will allow the shelter to house cats, dogs, rabbits, birds, fish, reptiles, small mammals and pets. The remaining funds will be used to build pet playgrounds, provide pet supplies and cover veterinary costs.
  • Seminole County Victims’ Rights Coalition Inc at Seminole County, Florida will receive $19,450 to build pet-friendly suites where survivors can stay with their pets, in their own private rooms, and have access to an on-site dog park. The remaining funds will be allocated for a security system and pet supplies.

“RedRover and Purina’s Project Purple Leash grant will help Finding Grace Ministries become the first humane, pet-friendly shelter in Jefferson County, Missouri,” said Doreen Page, executive director of Finding Grace Ministries. “We are so grateful to both organizations for helping us realize our dreams of providing real and impactful solutions for survivors of domestic violence.”

To learn more about the Purple Leash Project, donate, or sign up for ongoing updates, visit www.PurpleLeashProject.com.

If you know someone who is being abused and ready to get away with their pet, they can find information about pet-friendly shelters in their area at www.SafePlaceForPets.org.

About Purina

Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by providing science-backed nutritional innovations. Purina makes some of the most trusted and popular pet care products in the world, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 associates in the United States are proud of our trusted brands of pet food, treats and litter that feed 51 million dogs and 65 million cats each year. More than 500 Purina scientists, veterinarians and animal care experts guarantee our commitment to unparalleled quality and nutrition.

Purina promotes responsible pet care through our scientific research, products, and support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million to organizations that bring people and pets together and keep them together, and those that help our communities and environment thrive.

Purina is part of Nestlé, a global leader in nutrition, health and wellness. For more information, visit purina.com or subscribe here for the latest news from Purina.

About RedRover

Since 1987, RedRover has focused on bringing animals out of crisis and strengthening the human-animal bond through emergency shelter, disaster relief services, financial aid and support. ‘education. To learn how RedRover is creating a more compassionate world, visit RedRover.org.

SOURCEPurina

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