Shenzhen Festival Avenue opens a new path for neighborhood construction projects

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Shenzhen, china, September 21, 2021 / PRNewswire / – From August 27 to 29, 2021, a “street culture festival” was held on the avenue of festivals in Shenzhen. Full of “street stars”, “street creativity” and “street interactions”, it was a party of street culture. The festival presented many elements of the street to citizens and tourists, including orchestral performances by To lose control and Wasted laika, street DJ shows by Rock, JR Fog, Chen Xin and many other performers, dazzling skate shows by pro skateboarders, as well as retro disco music and street graffiti. Bearing witness to the characteristics of the Reformation and the Opening up, this carnival added to the vitality and enthusiasm of the district and the city.

Photo of Shenzhen Festival Avenue

As a landmark created through the tremendous efforts of the CPC Committee and the Futian District Government, Shenzhen Festival Avenue was officially put into operation on August 27, 2021. Planned by IDG ASIA As an accelerator, the project received support from the Shenzhen International Investment and Promotion Association and was operated by Shenzhen Chuanghui Urban Space Operation & Management Co. Ltd. By connecting large shopping complexes in the Futian District CBD and taking advantage of the pleasant cultural atmosphere of the areas around Fumin Road, the avenue has built a ‘dramatic’, ‘immersive’ and ‘experiential’ space for itself. and introduces elements of art, culture and exhibition. In this way, the local night economy and the influence of the surrounding business areas were fostered. Presenting itself as a local project with an international perspective and standards, the avenue has integrated “street culture” into a business district in a creative way by introducing “street stars”, “street creativity” and “street interactions ”at Futian’s CBD. With street culture and shopping complexes combined, the “street culture festival” is a “street carnival” with Shenzhen characteristics. The event not only enriched the leisure time of the citizens, but also improved the quality of their cultural life, contributing to an increase in the strength and vitality of the city.

As a means of transmitting a widespread culture based on street activities, the festival of street culture was not only a carnival but also a part of pop culture integrating fashion, art and music. It was also a reflection of the attitude of that of Shenzhen young people to break the rules and decide trends. Shenzhen Festival Avenue, as a symbol of youth and fashion in the city, makes Fuhua Road a very international festival-themed area by frequently celebrating different festivals. Shenzhen Music Week this month, for example, will invite 22 groups of musicians to play the most popular music of the summer. The 7-day event will give citizens the chance to enjoy live music up close. In addition to shows, the avenue also offers other themed events such as the Market Carnival the following October, the Pioneer Art Festival in November and GLOW SHENZHEN 2021 in December. Going forward, mystery murder games, musicals and other trendy activities will be available on the avenue. A revolutionary place of fusion and innovation, Shenzhen Festival Avenue is fast becoming an international landmark and a super IP of Shenzhen.

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SOURCE Shenzhen International Promotion and Investment Association (SZIIPA)


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