Smallcakes Founder Has Launched New Breakfast Concept That Is Ready For Rapid Growth

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Smallcakes Founder Has Launched New Breakfast Concept That Is Ready For Rapid Growth(RestaurantNews.com) Fourteen years after opening his first Smallcakes Cupcakery, founder Jeff Martin has sold the nation’s largest cupcake business and is ready for the next chapter, which is an affectionately named popular breakfast sandwich concept Effin egg.

“Smallcakes has been my ‘baby’ for so long, he was born around the same time as my daughter, Lily, and to see how he turned out to be who he is today is truly amazing,” says Martin. So the next chapter is Effin Egg. Effin Egg is a quick and casual breakfast sandwich concept that Martin sees as having huge potential in the growing quick and casual breakfast space. Martin says, “Effin Egg isn’t your grandfather’s breakfast spot, it’s for the traveling person who needs to pick me up this morning and have a nice cup of coffee; it’s for the person who’s partied too hard and needs a delicious breakfast sandwich or noon cheeseburger; it’s for the everyday person who wants quality food on the go.

Effin Egg has opened its first location in Inlet Beach, Florida, and will open in Decatur, Georgia at the end of the month. Martin has already received inquiries about franchising and interest groups looking to invest. “I believe in this brand and in the quality of the product and I think we have the opportunity to expand this brand to hundreds of places thanks to the simplicity of the design. »Said Martine.

Effin Egg is open 7 days a week from 7 a.m. to 2 p.m. Offering gourmet breakfast sandwiches, breakfast tacos and burritos, with carbohydrate-friendly options in the ever-popular Effin Breakfast bowls. The concept is small and the majority of the business is take-out, which means we can operate in spaces between 600 and 1,000 square feet. The concept seeks to develop in large cities as well as in university towns.

For more information on opening an Effin Egg or for any questions, email Jeff Martin at [email protected].

Consult our EFFIN menu on eateffinegg.com.

Smallcakes Founder Has Launched New Breakfast Concept That Is Ready For Rapid Growth



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