Super Seed Concept Store / FOG Architecture
Text description provided by the architects. Super Seed is a plant-based skincare brand that prides itself on its cutting-edge technologies and competitive research assets.
We therefore tried to associate its new store space with “technology”, “laboratory” and “seed extraction”, giving it a rigorous and definitive image. Now that social media serves as an effective touchpoint for brands and businesses, the online image of a physical store is becoming a crucial factor influencing consumer purchasing decisions. In the age of the Internet, “the attention economy” is the underlying logic of most known spaces on the Internet.
Any store that wants to survive in the new era of retail and distinguish itself from other stores of this type must recognize that consumers expect to find a unique shopping experience in a refreshing space. In our opinion, this type of experience does not arise from nowhere but is based on the creative interpretation of conventional spaces and the innovative application of everyday features.
It is equally important to help the public to internalize these new experiences without taking them away from the spaces. Whether a store is visually memorable and sufficiently creative is now an important evaluation criterion.
The new offline store design project of Super Seed, a new representative retail brand, gave us the opportunity to reflect on the business spatial models of the internet era.