The Phluid Project and Scent Beauty invite you to #SpraytheLove

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  • Unleash your personal expression with Transcendthe delicate pink color blends with fruity floral notes that make you happy from the inside.
  • Feel joyful and glow from within with the yellow hue of Humanity and solar-fresh coconut notes that will make you feel beautiful in every way.
  • Let your confidence radiate and make your own mark with Intentionthe sweet violet-colored fragrance is made up of sweet mandarin and is warm and spicy.
  • Bring a sense of harmony and calm to your day with Balance featuring a beautiful blue color with hints of bergamot and fresh citrus.

All four fragrances were created in collaboration with Scent Beauty, the online launch and retail platform for innovative independent fragrances and perfumers. The updated fragrances were brought to life by a diverse team of Firmenich perfumers from around the world. Blended beyond all male, female, or unisex restraints, these fragrances are completely free-flowing and bring self-expression and self-love to the forefront and capture the emotions we feel when we live as ourselves.

“The Phluid Project has been at the forefront of removing gender from its products and exploring what it means to just be you. Being able to recreate these scents has been such an exciting time to continue making exactly that,” said Steve MormorisCEO of Scent Beauty, Inc. “The Phluid Project has always been about inclusiveness and with these four scents, we invite everyone to explore, choose their favorite, or combine and layer to create a unique scent that speaks to them.”

“We launched The Phulid Project in 2018, and the conversation about gender changed. We thought it was time to be bolder, to step into our identities,” said Robert Smith, Founder of the Phluid project. “As a member and advocate of the LGBTQIA+ community, it has always been important to me to bring inclusivity into everything we do. With these fragrances, we want to revolutionize the way we think about gender norms in the world. fragrance industry. Each fragrance was created to evoke emotion. From self-acceptance, self-care, self-determination and self-expression, there is something in this line for everyone. world.

To celebrate the launch of The Phluid Project fragrance, Scent Beauty and The Phluid Project are proud to announce the four faces behind each of the fragrances: Non-binary fashion designer Jerome Lamaar, Brazilian model and dancer Victoria Britonon-binary actor lachlan watson and trans body positive television personality Jazz Jennings. Together they show that beauty truly shines when we break down boundaries.

The Phluid Project perfume line is available on ScentBeauty.comwhere you have the option to order a discovery size and get a coupon for $10 in large format, as well as Thephluidproject.com, sephora.com, Nordstrom (20 stores) and Nordstrom.com, Urbanoutfitters.com and HSN.com.

About Scent Beauty, Inc.
Scent Beauty, Inc. is the world’s leading multi-brand e-commerce platform for custom scented products through unique and culturally relevant brands for consumers around the world, available at ScentBeauty.com.

Scent Beauty’s portfolio is made up of sectors that showcase the vast possibilities of fragrance: Fashion, Lifestyle, Influencers, Artists and Artisans. Scent Beauty is a leader in product innovation and subscribes to the values ​​of diversity, sustainability and home shopping convenience.

SOURCE Perfume Beauty

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