The Run on the River association raises funds for entrepreneurs


NEW LONDON, Mo. (WGEM) – Kayakers, canoeists and tubers floated down the Salt River in New London, Mo. for the 3rd annual race on the river on Saturday.

The organizers said that every year this event raises money for a charity. This year was dedicated to the Cole McDonald Impact Project.

McDonald passed away in 2020. He ran several businesses and was known for his entrepreneurial spirit.

Family members said McDonald encouraged those around him to do their best.

“He was always doing something, he always had an idea. And most people don’t have anyone to go to for advice,” said Cole McDonald’s sister, Lydia McDonald.

Organizer Sharon Lake says this year’s proceeds will go to the Cole McDonald Impact Project grant called “What do you do with an idea?”

“It’s going to be people who have a business idea, a patent idea, something to start, something to do, to give them a little push to get there,” Lake said.

Lake said business owners can apply.

Applications are available at the Campground and Meadow Cafe where Saturday’s event took place. You can also visit the McDonald’s website or call 573-248-4398 to apply or nominate someone.

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